Winning the Battle for Relevance
Why Even the Greatest Become Obsolete... And How to Avoid Their Fate
This new title from 3-time bestselling Australian author Michael McQueen explores a theme that is both topical and timely.
The recent demise of brands such as Kodak, SAAB and HMV Music leave us with little doubt - shift is happening and no organisation or brand is immune to extinction. Businesses and industries that fail to recognize this are quickly finding themselves on the endangered species list.
In this landmark book, Michael explores the 5 key reasons why even the greatest are becoming obsolete in this era of disruption and upheaval. In contrast, he highlights principles and lessons from businesses such as Lego, Swatch, IKEA and Volvo who are successfully navigating the headwinds of change and staying relevant as a result.
About the Author
Michael McQueen is a Sydney-based speaker, social researcher and award-winning entrepreneur. He has dedicated the last 8 years to tracking the dominant trends shaping society, business and culture, and has helped some of the world's best-known brand navigate change and stay in front of the curve. Michael has written 3 bestselling books. His first book The 'New' Rules of Engagement focuses on strategies for leading and connecting with Generation Y. His more recent books Memento and Wisdom are designed to help parents and grandparents pass on their stories and life lessons as a legacy to the next generation.
Having presented to over 150,000 people across 5 continents since 2004, Michael's clients include Pepsi, KPMG and Nokia. In addition to being a regular commentator in TV and radio programs, Michael is a familiar face on the international speaking circuit having shared the stage with the likes of Bill Gates, Whoopi Goldberg and Larry King.