Flip uncovers what the superstars of modern business have in common: an ability to "flip"—to think counterintuitively and then act boldly, with no regard for "business as usual" conventions.
Sheahan reveals how the world's most effective organizations and individuals distinguish themselves from the competition, instead of running with the pack.
Our thoughts at Proteus Leadership:
"We have always been good at Proteus to provoke, challenge and not just accept the status quo, but reading Sheahan's book, gave us extra permission to continually flip our thinking and behaviour, challenging us to make 'flipping' a part of our DNA. Whenever we or our clients are stuck or indeed are experiencing growth and success, our immediate response is to 'flip it!'"