The Dip is about quitting. Seth Godin provides insight that will help you see what's causing you or your organisation to get stuck.
Our thoughts at Proteus Leadership:
"Godin's simple but profound notion of strategic quitting has become part of our fabric at Proteus. When we or our clients are experiencing a Dip - a set-back on a goal that is lacking momentum - you have two simple (but not easy) options: either push through and make it happen, or be brave enough with wisdom to quit and quit quickly. Love it!"