Dan Ariely challenges readers' assumptions about making decisions based on rational thought
Dan Ariely states, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are--how we repeat them again and again--I think you will begin to learn how to avoid some of them"
Our thoughts at Proteus Leadership:
"I read with fascination as Dan Ariely, an academic and behavioural economist, conducted social experiments on his students to discover that their behaviour was not only irrational but predictably so. Rather than seeing the world from logical/rational point of view, I now look at all the craziness around me and see predicable irrational behaviour as the norm!"
Richard Dore - Leading Director