Start with 1,435 good companies. Examine their performance over 40 years. Find the 11 companies that became great. This is the foundation of the seminal text - Good to Great.
There are lessons on eggs, flywheels, hedgehogs, buses, and other essentials of business that can help you transform your company.
Our thoughts at Proteus Leadership:
"Collins' book and key findings on what makes companies truly great divided the Executive and created much robust debate - which we love at Proteus. Much of the Good to Great concepts have seeped into our thinking to become part of our language and our new default, especially when making strategic decisions. Plus our clients love it when we step them through how to apply Collins' research from ideas to action!"